AI-native study abroad platform, backed by the founding team at OpenAI, Duolingo, and Meta.

• Architected full-funnel content calendar across social channels for 3 major marketing campaigns: designed three-tier content conversion system by mapping channel nature and funnel stage fit, bringing the company from 0 to $1M in booked revenue
• Built community-based content distribution network by contracting 120+ student club leaders across Vietnam — structured sponsorship-for-amplification agreements reaching ~2.4M hypertargeted Facebook users
• Recruited and managed UGC creators end-to-end: sourced ~40 creators, developed content briefs, reviewed outputs against platform and brand standards; scaled to 12M views/month at ~$40 CPM
• Conducted platform intelligence research on X to inform founder fundraising content: identified bookmark rate as the key engagement signal for long-form posts, banner image as primary click driver, and immediate-value framing as dominant format for VC/tech audiences — insights shaped content structure and distribution

China scholarship mentorship platform – Personal Venture.

• Built and deployed an automated content testing tool (GitHub-hosted, Claude API and Meta API-integrated): generates and posts content to a dedicated test account twice daily, enabling systematic hypothesis testing before publishing to main channel
• Closed first paying customer within 7 days of launch at $1,500 ticket size (2x market rate); acquired 2 clients within first month during off-peak season, owned full go-to-market as sole operator across content, social media, pre-sales, sales, contracting, and delivery

Med-tech startup developing advanced orthopedic casts.

• Conducted end-to-end market research on the 4D-printed orthopedic cast market; mapped target customer segments, sizing, pricing dynamics, and competitor positioning; synthesized findings into two written briefs with actionable go-to-market recommendations presented directly to the founding team

Leading English-language daily newspaper in South Korea.

• Wrote editorial content for a national audience — sourced academics and subject-matter experts under tight deadlines; two articles ranked as top-read pieces on day of publication

• Managed communications and scheduling for 53 members across simultaneous workstreams; identified and cold-outreached industry professionals and alumni to serve as speakers across 5 multiple career workshops

• Built an automated outreach system that tripled messaging speed and accuracy across two national championships with 200+ participants each; served as visual design lead producing social media graphics, banners, and promotional materials for both events